Selling Your Home

Updated: Dec 17, 2020



Let’s start with a list of factors that do not really need to come into this discussion.  

Your original Purchase Price 

Chances are you paid market value. Markets change and today we have to deal with the current market condition which may have changed significantly since your purchase. 

Over Improvements 

Improvements should be made for enjoyment, not for resale. You cannot add an item to a home, select it to your style, use it, then expect the buyer to pay the original cost. 

The Owner’s Need for Money 

The owner’s need for money or the fact that the owner is moving to a more expensive area where he/she will have to pay more for a home has nothing to do with the home’s current market value. 

The Cost to Rebuild it Today 

The Sellers Personal Attachment to the Property 



(OVERPRICING CAN BE COSTLY) 

 You will lose the excitement that the new listing generates 

Real estate agents are working buyers who have seen what is currently on the market and are waiting for something new to be listed. Therefore, the most activity will take place in the first 30 days of a listing. Your home will probably receive its highest and best offers during this time. After that initial period, the only people to look at your home will be new buyers in the marketplace. 

You will lose the most qualified prospects 

Buyers won’t be able to “make an offer” because they probably won’t see your property. They will view the properties that are priced within their purchase power range, knowing that they cannot afford anything above their price. 

Overpricing helps sell other, more competitively priced homes first 

Your home may be used to demonstrate the good value of other properties. Your objective should be to enter the market in a position that will attract prospects, not drive them away. 

Your home may become stale on the market 

Prospects may wonder why it has been on the market so long or if something is wrong with the property, even after you lower the price. You may even have to settle for less than the market value. A house takes on a reputation surprisingly fast, so don’t wear out your welcome on the market. 


You lose a strong negotiating position when your house is on the market for a long time, both financially and mentally 

Prospects will not “rush” to make an offer on an overpriced, and you may feel compelled to accept less when they finally do. 

If you don’t get an offer, the contract may fall through because of appraisal problems: 

The lender must justify the price to the market. 

Is Your Price on Target? 

The Selling Process – What to Expect 


Prepare your home for sale  

I will be able to give you a list of things that I think might help in getting your home sold as soon as possible.  I also can give you names and numbers of people who I recommend that can mowing, painting, HVAC, Roofing, general repair work, and the list goes on. 


Prepare your home for showings 

At the time I list a house I will place a sign in the yard and a lockbox containing your house key on or around the front door. The lockbox is a device that allows only Agents in the board to enter your home for a showing.  It digitally registers so we know who was in the house and how long they were there.  The easier it is for an agent to show the house, the quicker I will be able to get it sold. 

Showing Feedback 


We will make our best attempts to collect data and feedback on showings as they happen.  We attempt to call the showing agent and try and see what their client liked/disliked about the property.  With this said at times it is difficult to obtain from the other agents. I can promise you we will make an attempt to get this information. 


30 Day Recap 

If your home is not sold in the first 30 days on the market I like to have a consultation, either over the phone or in person.  By this time, I hope to have enough feedback and information, so we might be able to make our adjustments to get the property sold. 


Offers  

There are several things that can take place when an offer is presented to our office.  I will present the offer to you by reviewing the contract completely.  There may be some possible costs to you that the buyer requests you to pay as part of the contract. These include, but are not limited to: Closing Costs, Mortgage points, and decorating Allowances.  At this point you will have to decide if you would like to accept the offer or counter it.  You have the right to counter back anything you would like to on the contract.  At that point, I will let the other agent know what changes have been made or that the offer is accepted and then that agent will then go back to their client and present the counter offer.  You will receive a copy of the accepted contract when all changes are made, and signatures are complete.  

Multiple Offers 

There may be more than one offer if we are lucky.  When this occurs, we will select the best offer and counter or accept that offer and reject the other offer.  You cannot have two different offers out at the same time since the property could sell to two different buyers. 

Inspections 

Your contract normally gives the buyer the right to a complete property inspection.  They have an agreed upon amount of days (as listed in the contract) to complete these inspections and provide us with an inspection agreement listing the repairs they would like to have you complete before closing.  You will have a set number of days to respond and negotiate these repairs with the buyers.  This should give you enough time to check with the repair men to get a rough estimate on the cost of the repairs.  You can agree to complete all repairs, a portion of them or none at all.  The buyer can also accept the property “as-is”.  After the repairs are complete you will need to provide receipts to the buyer when applicable.  I will be happy to provide you with a list of contractors I use.  Although this can be stressful I am here to help! 

Lag Period 

At this point we are waiting for the buyers to complete all their financing and allow them to get everything to close! 

Wood Destroying Insect Inspection 

No Bugs – Yeah!!  

However, if we have bugs we will have to have the house treated and any damage must be repaired.  We will either fix the issues or we will renegotiate the sale of the house with the buyers. 


Utilities 

All utilities should be switched over to the buyer prior to closing, they can be done just after closing if necessary.  I always stress DO NOT JUST HAVE THEM TURNED OFF.   


Closing Date, Time, & Place 

I will call you as soon as the closing date, time, and place has been determined.  If you know in advance of any prior engagements, please let me know as soon as possible so that there will not be any conflicts. 

Final Walk Thru & Inspection 

You can expect a final walk through to be done on the house within 72 hours of closing.  At the final walk thru make sure your home is clean and all agreed upon repairs have been completed.  It is helpful to have receipts for all the repairs as well. 

Closing Day! 

You will need to bring keys, garage door openers and checks or receipts for any agreed upon repairs.  The closing attorney will go over the closing statement with you.  I will try to review this with you before we get to the closing to be sure that all the information is correct.  The closing statement will include pro-rated taxes, pro-rated association fees, realtors commission, administration fees, deed tax, and deed preparation fee. 

Sold!!! 


Now if all of that sounds over complicated and like too much to do or remember, always keep in mind we can help.  The following is what we bring to the table as well as being completely guided through the whole process above and armed with as much info as possible. 

Selling a home is difficult and complicated business.  There are a million (NOT really a million but a bunch) of details to be handled and many more that should be done to get you the highest price with the least amount of inconvenience.  Nothing should slip through the cracks… it could be costly for you in terms of time, inconvenience and money. 



Here is a quick list of things that I have heard on many occasions when looking at someone’s house to list.  

“Another agent said it was worth more” 

“People always offer less than the asking price” 

“The buyers can always make an offer” 

“My neighbor was able to get his price” 

“We have a second mortgage on the house” 

We must always keep in mind: 

THE NUMBERS DO NOT LIE

Marketing a home is complex and can be very expensive, when you hire me to sell your home all of this is included in the package.  I market you home using a lot of digital targeting methods.  Your home will be marketed on Facebook, and on there I will harbor the use of the Facebook Pixel to target and re-market your home to pull in as many possible buyers as we can.  Your home will be featured in our remarketing carousel this will attract customers and will create a digital like picture board for homes that we have available. 

Below is a simple marketing funnel, it is used to judge the interest of potential buyers.  We want to bring the people to your front door who are closest to the bottom of the funnel. 


Market Analysis will be done on your home to give you an idea of what your asking price will need to be.  I will base this upon sales in your neighborhood, and market performance in your area. 

3 in 1 – When listing your home with me you will receive the 3 things, you will receive KNOWLEDGE of an experienced agent.  You will receive an excellent NEGOTIATOR; my job is to protect your interest to the best of my ability.  This skill can increase your return at the time of contract negotiation.  Finally, I am excellent at MARKETING.  There will be nothing spared when it comes to marketing your home effectively.  I hope you will give me a chance to show you these 3 things and show you RESULTS!! 

Exp Realty, unlike other companies EXP Realty brings a lot to the table, we have a nationally recognized marketing program and when people are relocating and looking for a home they will generally contact their local Exp Agent.  Local marketing, on a local scale we are constantly doing marketing programs aimed at people relocating within our city.  With valuable marketing resources such as these it’s no wonder Exp is on the way to the top in our country and in the #Hopkinsville & #Clarksville areas. 


Our Marketing plans and what we will do for you: 

  1.  Place an Exp Realty sign on the property. 

  2.  Enroll the property in 2 MLS services Clarksville & Hopkinsville (This will be done whether your property is in Clarksville or Hopkinsville) 

  3.  Notify other agents of the new listing by either phone calls or emails. 

  4.  Produce property fact sheets with color photos of the property. 

  5.  Install a lockbox to facilitate ease of showings. 

  6.  Monitor listings and sales in your area so we know what is going on in your area. 

  7.  Develop a personalized marketing plan 

  8.  Create your homes very own sponsored ads spread across several social media platforms. 

  9.  We will hold what I consider to be the equivalent of an open house, however we will be doing it digitally to attract more buyers. 



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